- Types of Information We Collect
- How We Collect Information
- How We Use Your Information
- How We Respond to "Do Not Track" Signals
- Communications with You
- Information Sharing with Third Parties
- Protection of Personally Identifiable Information
- Updating Your Information
- Notice of Privacy Rights of California Residents
2. Types of Information Collected
We may collect personally identifiable information from you including, without limitation, non-public information about you that helps Baarb identify you, such as first and last name, birth date, business title, employer, email address, employer or personal address, telephone number, password, gender, account username and password, information regarding hotels and accommodations you book, information you provide to third parties when you book accommodations (e.g., credit card, debit card and other payment information, billing and shipping information, booking history, and contact information such as your address and telephone number), and other information that you provide to us or that is generated through your use of the Services or interactions with Baarb or third parties that are not otherwise publicly available.
We also may collect non-personally identifiable information about you, such as information regarding your use of the Services, your IP address, usage statistics regarding the Services, time stamps, browsing history, general geographic location, type of device you use to connect to the Services, type of operating system you use (e.g., Microsoft Windows, Google Chrome OS, Mac OS, Android or iOS), the type of browser you use (e.g., Firefox, Chrome, Internet Explorer, Safari), the domain name of your internet service provider, and information regarding your Internet location when you see Baarb's ads and whether you click on such ads. We also may receive certain aggregated or anonymous information regarding users of the Services such as the age, gender, occupation, zip code, interests, hotel preferences, and language preferences of users of the Services, as well as information collected through questionnaires and surveys. If you are using the App, we may collect additional non-personally identifiable information about your device such as hardware model, distinctive identifiers for your device (e.g., MAC address, IMEI number, IMSI number, etc.) certain of your selected settings with respect to your device, and the cellular carrier that provides your device with cellular services. “Non-personally identifiable information” refers to information that does not personally identify the individual to whom the information relates, such as information that is aggregated by Baarb or a third party, or information that is not linked to contact information or other personally identifiable information of an individual.
In the event that any of the non-personally identifiable information that we collect about you is maintained, used or shared in a manner that associates it with your name, contact information or other personally identifiable information, it will be treated as personally identifiable information. If you are logged into a Baarb account, information such as the content you access, view, click on, download or search for when on the Services, the devices from which you access such content and the length of time for which you view same and other information regarding how you access, browse and use the Services, may become personally identifiable. In such an event, Baarb will treat such information as personally identifiable information.
3. How We Collect Information
We may collect personally identifiable and/or non-personally identifiable information about you when you:
- Access, use or browse the Services;
- Register for a Baarb account on the Services;
- Sign up to receive announcements, emails or newsletters;
- Contact, communicate with or otherwise interact with Baarb or its personnel via email, the Services, fax, telephone, or by other means whether online or offline;
- Order or request products, literature, services or other information during your visit to the Services, via email, fax or other online or offline means;
- Apply for a job at Baarb;
- Register, enroll or particpate in any surveys, questionnaires, promotions, or any other services, events or activities online or offline sponsored by Baarb or third parties, or offered in connection with the Services or Baarb’s products or services ("Activities").
By using the Services, or by submitting your personally identifiable information to Baarb online or offline, you expressly consent to the storage and processing of your personally identifiable information in the United States or other jurisdictions, in accordance with applicable laws in those jurisdictions.
We may obtain personally identifiable and/or non-personally identifiable information from third parties such as the owners or operators of the websites or applications where our advertisements appear (some of which may partner with Baarb or with an advertisement network used by Baarb), our service providers, affiliates, suppliers, vendors, distributors, Activities partners and sponsors, and other sources (e.g., offline records or publicly available information). We may combine personally identifiable information we collect with information that we obtain from these sources. We will treat any such combined information as personally identifiable information.
Baarb automatically receives and records non-personally identifiable information on our server logs from your browser as well as through other analysis of the Services. We also may collect information using cookies, web beacons, pixels, gifs, tags or similar technologies ("Collection Technology"), or through third parties using similar technologies. Collection Technology may operate as a piece of data stored on your browser or device, or may identify, compile, aggregate and/or collect information through other means. When you visit the Services, your web browser or the App may use Collection Technology to better enable you to navigate the Services during your visit and upon your return. You may use the Services even if you choose to reject or delete certain Collection Technology. Collection Technology also may be used by some of the other websites for which a link is placed on the Services.
. You can opt-out from being tracked by Google Analytics in the future by downloading and installing Google Analytics' Opt-out Browser Add-on for your current web browser at http://tools.google.com/dlpage/gaoptout?hl=en
4. How We Use Your Information
We may use the information we collect:
- To monitor and analyze information regarding your browsing and viewing preferences, how the Services are being used, and to diagnose problems with the Services;
- To analyze our users' demographics, interests, and booking practices;
- To plan, improve and administer Activities;
- To process and respond to your inquiries and other communications;
- For administration, support and improvement of the Services;
- To alert you to new features, terms, Activities, special events, Travel Products or services, and other useful information regarding any of the foregoing, the Services, Baarb or its business partners via email, direct mail, telephone or other means;
- To promote, improve and customize the products and services we offer;
- To provide you with notices about your account;
- To send announcements and newsletters, and to provide you with personalized content in connection with same;
- For the purposes for which you provided the information;
- For fraud prevention, internal operations, legal compliance, and other public purposes; and
In addition to the uses discussed above, Baarb may use non-personally identifiable information in any manner so long as Baarb uses such information in its de-identified or aggregated form. These uses may include, without limitation, analysis of website trends and how the Services are used; improving navigation of the Services; analysis of the performance of the Services and diagnosis of problems; analysis and developing advertisements and advertising projects; and providing you with special offers and promotions and determining the effectiveness of same.
Baarb also may use your non-personally identifiable information to present you with targeted content and advertisements (including on third party websites and applications). Such targeted content and advertisements may include marketing for the Services, the products or services of Baarb or its business and advertising partners, and for Activities. Your non-personally identifiable information also may be used to optimize and determine the effectiveness of content and advertisements, and to analyze interactions with content and advertisements.
Some of our third party advertisers or display networks may participate in the Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising and allow consumers the ability to opt-out of targeted advertising based on web activity tracking. For more information regarding the foregoing, please visit http://www.aboutads.info/choices/
. Please note that after clicking the link and following the instructions provided therein, even if our third party advertisers or display networks participate in the Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising and you opt out of targeted advertising based on web activity tracking, you still may receive standard advertisements from us and targeted advertisements from third parties. You may need to re-click the link and follow the instructions provided therein if you delete cookies or other Collection Technology or use a different computer, device or browser.
5. How We Respond To "Do Not Track" Signals
Baarb does not currently change its practices in response to your selection of a “Do Not Track” setting or other “opt out” setting or feature that may be offered by your browser.
6. Communications with You
You authorize Baarb to transmit email or postal mail to you or to telephone you, to respond to your communications, promote our services and administer and provide information to you about Activities. If we send any emails to promote our services, unsubscribe instructions will be included in each such promotional email from Baarb. Please note that unsubscribe requests may take up to ten (10) business days to become effective. You may not opt out of receiving communications regarding your dealings with Baarb, the Services or technical information about the Services.
7. Information Sharing with Third Parties
We also may use and share non-personally identifiable information with other third parties. Additionally, we may take personally identifiable information and de-identify it and share it in a de-identified or aggregated form with advertisers, business partners, and/or other third parties in order to analyze the usage of the Services, demographics, or interests, improve the Services or Baarb’s products or services, perform work or support on the Services, improve the user experience, or for similar purposes. We will not re-identify such data and we will ask our contracting parties to agree to keep the data in its de-identified form.
When you create an account, you may be prompted to create a profile. Remember that when you include information on your profile and in in your Projects and when you share information with other users of the Services, such information may be publicly available, indexable by search engines, and collected and used by users of the Services, as well as others, without compensation and without notice.
The Site also may contain social plugins for other websites, such as Facebook, Twitter, YouTube, LinkedIn, etc. We recommend reviewing the privacy policies with respect to the social plugins for each of these websites, prior to clicking on such plugins.
The Services are not directed toward children under 18 years of age nor does Baarb knowingly collect information from children under 18 on the Services or offline. If you are under 18, you are not permitted to register for an account on the Services or to otherwise submit any personally identifiable information to Baarb. If you provide information to Baarb through the Services or offline, you represent that you are 18 years of age or older.
9. Protection of Personal Information
Baarb uses reasonable administrative, physical and electronic security measures to protect against the loss, misuse and alteration of personally identifiable information. No transmission of data over the internet is guaranteed to be completely secure. It may be possible for third parties not under the control of Baarb to intercept or access transmissions or private communications unlawfully. While we strive to protect personally identifiable information, neither Baarb nor our service providers can ensure or warrant the security of any information you transmit to us over the internet. Any such transmission is at your own risk.
10. Updating Your Information
You are responsible for keeping your information current. You may update your information by contacting us at firstname.lastname@example.org. We will use reasonable efforts to process any change you make; provided, however, that requests to delete information are subject to Baarb’s internal reporting, processing and retention policies and all applicable legal obligations.
11. Notice of Privacy Rights of California Residents
If you are a California resident and have provided personally-identifiable information to Baarb, you may be entitled by law to request certain information regarding disclosures of personally-identifiable information that may have been made by Baarb to third parties for the third parties’ direct marketing purposes during the immediately preceding calendar year ("Disclosure Request"). To make such a Disclosure Request, please send an email to email@example.com. In the Disclosure Request, specify that you seek your "California Customer Choice Privacy Notice." Please allow thirty (30) days for a response. Baarb is not required to respond to more than one Disclosure Request per customer each year, or to respond to requests made by means other than through the contact information designated above for such purposes.
Last Updated: October 7, 2016